Serving as Studio Manager for Anna Griffin Inc required a constant awareness of the brand's public visual appearance. From product design to social media assets to signage for trade shows everything our studio created needed to tell a consistent, easy to understand, story. It was crucial that all 6 designers used the same voice; making sure it happened successfully was my responsibility. This indelible experience led me to help other companies develop and refine their emerging brands.

Wild Heaven Craft Beers. To market the unique events I created for Wild Heaven Craft Beers I needed a constant stream of new images and concepts. To ensure brand consistency within the Tasting Room I created my own style guide and consciously worked within set parameters when designing and writing copy. For the brewery's Instagram account I curated a balance of product photos, action shots of the production process, humor (inspired by Emergency Drinking Beer), guest experiences, event information and "regrams" of outstanding photos taken by brand fans.
Wandering Line. Wandering Line creates t-shirts and stickers inspired by the great outdoors and life in the South. I developed and managed a Twitter and Instagram campaign to drive brand awareness and engagement. Weekly posts included Monday Motivation, Wandering Wednesday and Free Art Friday.
Civil Rights Tour Atlanta. During CRT's launch I managed the brand's Twitter account. This consisted of writing engaging copy relevant to Atlanta's role in the Civil Rights Movement, finding historical images to share, scheduling Tweets and interacting with other civil rights organizations via Twitter.

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